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Privacy concerns are cropping up as companies feed more and more consumer and vendor data into advanced, AI-fuelled algorithms to create new bits of sensitive information, unbeknownst to affected consumers and employees. This means that AI may create personal data.
Artificial Intelligence and its applications are a part of everyday life: from social media newsfeeds to mediating traffic flow in cities, from autonomous cars to connected consumer devices like smart assistants, spam filters, voice recognition systems, and search engines.
AI has the potential to revolutionise societies in many ways. However, as with any scientific or technological advancement, there is a real risk that the use of new tools by states or corporations will have a negative impact on human rights, including the right to privacy.
AI-driven consumer products and autonomous systems are frequently equipped with sensors that generate and collect vast amounts of data without the knowledge or consent of those in their proximity. AI methods are being used to identify people who wish to remain anonymous; to infer and generate sensitive information about people from non-sensitive data; to profile people based upon population-scale data; and to make consequential decisions using this data, some of which profoundly affect people’s lives.