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Content curation is the process of gathering information relevant to a particular topic or area of interest, usually with the intention of adding value. Services or people that implement content curation are called curators. Curation services can be used by businesses as well as end users.
With curated content they were able to grow their audience size to over 6,500 followers on Instagram. The curated content is mixed with their own custom images to add some diversity to the mix. Curated content allows you to post more content frequently.