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Video Is the Now, but Short-Form Video Is the Future
The videos audiences are consuming are getting shorter everyday. Grant Munro shows marketers how to capture attention, tell a story and create something visually engaging in just 2.7 seconds. Short-form videos have become the talk of content marketing over the past few years, but what exactly defines a short video? A short video is anywhere from 15 to 60 seconds long, although six-second micro-videos have become popular on platforms like YouTube and Snapchat.
A theatrical cue is the trigger for an action to be carried out at a specific time. It is generally associated with theatre and the film industry. They can be necessary for a lighting change or effect, a sound effect, or some sort of stage or set movement/change.
Cues are generally given by the stage manager as a verbal signal over the headset system or backstage intercom, by a signal with a ‘cue light’ or by a show control system. There are 3 types of cues given. Warning, Standby, and Go.
- Warning: Given about a minute prior to the cue and gives time for crew members to get ready and make sure everything is set (this is especially important with cues for set or rail changes).
- Standby: Given a few seconds before the cue and tells the crew members everything should be set and they should be standing by to go.
- Go: Given at the moment the cue should be executed. This sets the crew members in action.
A cue sheet is a form usually generated by the deputy stage manager or design department head that indicates information about the cue including execution, timing, sequence, intensity (for lights), and volume (for sound). The board operators, running and deck crews may have copies of the cue sheet with just the information dealing with their department. The stage manager keeps a master list of all the cues in the show and keeps track of them in the prompt book.