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– Virtual Fitting –
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The “3D virtual fitting room” is a unique e-commerce system which allows users to combine up to four articles at a time on a 3D avatar with the user’s real body measures. Furthermore, users can share their look on social networks, inviting all their friends to enter the online shop from brands utilizing Visualook.
A virtual dressing room is the online equivalent of an in-store changing room. It enables shoppers to try on clothes to check one or more of size, fit or style, but virtually rather than physically.
Virtual fitting software enables apparel businesses to provide their customers with more detailed sizing information to make better informed clothing purchases online. Retailers can create custom sizing charts for their clothing items or even allow customers to create a size profile that will suggest items with the best fit. Apparel businesses can integrate virtual fitting software into their e-commerce platform or in-store kiosks to improve the customer experience.
As virtual fitting software are primarily customer-facing tools, they must integrate with customer-facing software such as e-commerce platforms and e-commerce personalization software, as well as back-facing software such as e-commerce analytics software.
To qualify for inclusion in the Virtual Fitting category, a product must:
Allow businesses to create or customize a size chart
Collect data from customers based on their purchasing decisions
Provide additional sizing information so customers can make informed apparel purchases
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