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Virtual-reality shows and animated concertgoing may be the natural evolution of iPhone livestreams. “The value proposition of our platform has never been clearer,” says one VR concert exec
Jean-Michel Jarre thought livestreamed concerts were missing something. So he added virtual drugs.
The French electronic music pioneer and former CISAC president has been one of the biggest champions of virtual-reality concerts — a concept that’s seeing a noticeable bump as coronavirus continues to stall the comeback of live music. Now that regular iPhone-camera livestreams are mainstream, many artists are looking for ways to go beyond the living room concerts that defined the first few months of quarantine, and higher-tech shows (whether headset-bound virtual-reality experiences or more casual video-game-like shows) appear particularly attractive.
Jarre’s concert on June 21st, which drew hundreds of thousands of views across both VR and non-VR streaming options like YouTube, allowed the fans who were using headsets to interact with one another through virtual avatars. The event featured classic fixtures of an electronic show: crazy beats, dazzling lights — and “pills” that made the screen change colors, taking concertgoers on a digital drug trip.
Live VR concerts offer a variety of benefits. Since cameras are generally positioned onstage, viewers don’t so much watch the concert as experience it – from the point of view of the band. For much of a VR concert, the participant is looking from stage into the crowd, offering an approximation of what it feels like to be the singer or guitarist during a show. It’s better than the best seat in the house, in other words.
There are other perks. For her second VR concert – a multi-band performance at an iconic venue in Boston, LaMeyer said she was able to be transported from her living room in San Francisco to the venue, which she had visited many times. Not only that, but during a break in the performance, she checked on social media and saw that she knew several people in the audience. Using the camera’s 180-degree view, she was able to look back a few rows and see one of her friends from time to time. (Of course, another big benefit of the Citi-sponsored shows is the “Backstage” access as well.)
VR concert experiences are likely to evolve as well. Wilson Standish, director of innovation for media agency Hearts & Science, said that directors of VR concerts can “jump from camera to camera in a way that tells a story.” Other elements, like animation or augmented reality could also be brought in. The format is a wide-open canvas at the moment, awaiting a dose of creative inspiration.
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