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– Artificial intelligence Affiliate –
AI is all around us these days, and its presence is only going to grow stronger. Affiliate marketing is a field that can benefit from this trend particularly well, and exploring what AI can do for you – as well as learning a few lessons from it along the way – should be one of your top priorities as an affiliate marketer.
By 2023, global spending on marketing automation tools is projected to reach $25 billion. That translates to a 14 percent annual growth rate fueled by the fact that 55 percent of marketers plan to increase their marketing technology spending within the next year.
However, this spending isn’t about adopting technology for technology’s sake. The transformation is driven by a need to interpret and optimize increasingly complex data across channels. While the capabilities are exciting, the industry is still in the early stages of using automation and AI to improve performance. Affiliate marketing, in particular, is poised to reap the benefits as marketers increasingly adopt more AI optimization techniques.
AI can automatically invite affiliates and publishers to join programs. AI operates at an accelerated rate that surpasses manual efforts and streamlines the establishment of relationships, saving time and ultimately leading to faster activation. Eliminating manual processes allows account managers to focus on cultivating and nurturing relationships with high-potential publishers and increasing productivity for all involved.