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– Artificial intelligence Makeup –
Artificial intelligence (AI) is one of the key drivers of the Fourth Industrial Revolution, and it is changing the way we think, work, and interact with data and technology. For the consumer goods industry, AI provides the power of personalization, process automation, augmented decision making, and digital supply chain networks, which have traditionally required human intelligence. With the advent of artificial intelligence, smart technology, and machine learning, increasing numbers of companies are embracing product personalization and offering knowledge-based beauty routines to their consumers. The global cosmetics product market will reach a value of $806 billion USD by 2023, according to an Orbis Research report.
Although applications that allow you to try on makeup digitally have been there for some time, L’Oreal is hoping to make them accessible to a broader audience through the integration of ModiFace, the company’s AI-driven AR platform with Amazon’s increasingly growing product catalog.
As from last week, shoppers who use their mobile phones to shop on Amazon will be in a position to try out various lipstick shades on live videos and pictures of themselves.
The release comes one year after L’Oreal joined forces with Facebook to allow the social platform’s users to test out different samples of virtual makeup via the Facebook application.
“We are excited to team up with ModiFace to make shopping for cosmetics online even easier by offering customers the ability to virtually try-on before they buy.
With this new AI-powered virtual experience, Amazon customers can now … purchase with greater confidence — wherever they are, whenever they want, with products delivered right to their doorstep,” said head of Amazon Beauty Nicolas Le Bourgeois.