by Reiwaing


The perfect domain for digital natives! is for sale!

– AR Fashion –

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Although I would not describe the fashion industry as early adopters of technology, it does seem that technological innovation has still managed to take hold of the $2.4 trillion industry. Promising to revolutionise the entire business of fashion, there is one technology that is on the rise in this space and that is Augmented Reality (AR).


Augmented Reality Powered Shopping
In the last few years, we have been witness to how the pull of AR has been remodelling the fashion industry’s business model, especially in retail. The brands who have invested so far, have introduced blending real-time surroundings with animated design to their business, a change that is giving their customers the opportunity to interact seamlessly with the brand, in a way that was not possible before.

Fashion and Beauty is undeniably one of the most innovative and fast-moving industries when it comes to engaging consumers and developing innovative strategies. Now imagine introducing a powerful and compelling tool like Augmented Reality (AR) to this equation. Result? Enhanced marketing campaigns and consumer engagement leading to boosted SALES. Be it online or offline markets, time and again fashion retail tends to find early adopters in anything that is judged as “trending” or “the next big thing.” According to an estimate by Digi-Capital, 3.5 billion people would be using augmented reality by 2022, which equates to “44%” of the World’s population. In an interview with Vogue, Apple CEO Tim Cook stated that Augmented Reality is set to modernise shopping experiences and fashion runways. “I don’t think there is any sector or industry that will be untouched by AR,” Cook said.


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