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Fitting rooms in retail spaces offer virtual and augmented functions
Trend – Some brick-and-mortar retail spaces no longer require that customers test out clothes before they purchase, as mirrors, VR and AR tech are allowing for shoppers to see what the items would look like on them without having to actually try them on.
Insight – In many ways, brick-and-mortar retail is battling e-commerce for consumers’ interest. The draw of e-commerce is that it offers consumers interactivity and convenience. In order for in-person retailers to have the same impact, they’re having to take cues from what intrigues people to digital shopping, and replicate that in-store.Workshop Question – Conceptualize an AR/VR tool that your brand could use in an app, in-store, or in its product/service.
The AR Fitting Room is a virtual fitting room which allows users to pick out clothing and try them all out virtually. This project is built on the most sophisticated technologies: augmented reality and Microsoft Kinect. Augmented reality enables the customers to select a piece of clothing without having to try it on physically. As a customer, you see yourself on-screen with a 3D copy of a dress. Kinect is used to take a scan of a body then they can apply their choice of attire on a screen, letting them quickly check out how a piece of clothing looks on them.
In this variant, clothes and accessories are photographed on real-life mannequins. The mannequins are then edited out digitally from the images and replaced with a virtual mannequin designed to reflect the brand in question. A shopper may then drag and drop (and mix-and-match) clothes on the virtual mannequin.
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