ARMakeup.cyou

by Reiwaing
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The perfect domain for digital natives!

ARMakeup.cyou is for sale!

– AR Makeup –

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he year is 2020 and, as the extended quarantine due to COVID-19 confines consumers to their homes and beauty shops deemed non-essential close their doors, beauty brands are seeing their sales slump.

Despite this, the demand for beauty products isn’t going anywhere; Google Trends reveals that Google searches for terms such as “makeup online store” and “best mascara 2020” are on the rise. It’s clear that consumers want to keep buying makeup—they just can’t buy it in-store.

Anyone who works in beauty will be familiar with the trials and tribulations of selling makeup and other beauty products online. Consumers continue to value the high-street shop as a place to test different products and ensure they pick the right ones for their skin tone. Makeup shop assistants are, for many, the gatekeepers of a good product match.

Enter COVID-19 and it’s easy to see how consumers, despite wanting to purchase these products, might feel more hesitant about clicking that “Add to cart” button. What if they picked the wrong colour? Will they be able to return it after they’ve already opened and tried it?

Luckily for beauty brands, there is now an AR-powered solution available to solve this problem: virtual makeup try-on.

 

You may have seen AR filters on Snapchat or Instagram which allow users to try on different products such as hats and glasses. Similar experiences are now available for makeup; such as the recent release of a virtual makeup try-on YouTube for MAC Cosmetics. This allowed users to try on the different products that were being featured on makeup tutorial videos.

These kinds of AR effects allow users to virtually “try on” a wide range of makeup products, such as eye shadow, lipstick and blush. Brands such as Sephora and Ulta have already incorporated these kinds of AR effects into their shopping apps, but they are also available on Web AR too and can be incorporated into online shopping flows.

Virtual makeup try-on effects could be the saving grace for a lot of beauty brands during this uncertain crisis and beyond, as consumer behaviour radically changes. With no indication yet of when stores will be able to reopen, and a general hesitancy among consumers to risk catching the virus from in-store samples, there is no telling how long it will take until makeup shopping returns to normal.

Beyond COVID-19, there are plenty of reasons to believe that technology such as virtual makeup try-on will have a huge impact in the future of the beauty industry. Reports say there is a 11 higher likelihood for customers to buy a product when AR try-on is available, while 75% of people already expect retailers to offer an AR experience. For products such as makeup, which are worn on users’ bodies, being able to visualise these before purchase will be particularly important.

by Cristina Ferrandez  

 

 

 

 

 

 

 

URL forwarding allows to redirect .cyou domain to YouTube Channel.

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