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Augmented reality (AR) is an emerging trend within marketing and sales strategies, one that allows brands to give their customers unique experiences with the convenience of tapping into their mobile devices.
Augmented Reality is one of the hottest topics in brand marketing in 2019. With all the largest tech companies including Apple, Google and Facebook adding new AR capabilities to their platforms, NOW is the time to get creative and develop amazing AR marketing experiences that cross over into our lives.
This technology isn’t like virtual reality, as you don’t need a big, bulky headset. With just your smartphone, you can immediately swoop up the new augmented reality experiences that come out daily! It’s never been easier to reach a large audience through this technology and MarketsandMarkets predicts AR will grow to $35.22 billion industry by 2022!
So how can you use augmented reality to prompt your brand? Well, at Mbryonic we’ve researched some of the most inspiring use cases of AR marketing.
Augmented Reality (AR) marketing sets a new trend for brands to communicate with their audience via their mobile app using interactive content. AR technology made it possible to visualize myriad types of digital content, thus easily accessing missing information about product’s size, shape and/or features.
AR apps enable users to interact with products: to reach out and “touch”, view from different angles, take snapshots, and much more. Due to the still-relative novelty, a combination of these features enables creating a “wow!effect” leaving a lasting impression so users remember the product and its manufacturer. Still, we believe AR will remain engaging even when it becomes mainstream because it allows us to see a world beyond our world.
Here is how an AR app works: using a smartphone camera, point at a marker or get an event activated based on smartphone’s GPS coordinates and see different types of information displayed on the smartphone screen. This might be 3D models, overlaid pictures, videos, text descriptions, mini-games—almost everything!
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