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Augmented reality has been quickly gaining traction in the sports world. AR is being used across the board to improve broadcast coverage, enhance the fan experience, promote sports events and sponsors’ products and even train athletes.
Augmented reality in stadiums
The first and perhaps the biggest change will come directly for sports fans enjoying live games at stadiums.
Watching games directly at stadiums is one of the best experiences sport has to offer. But some people think it can be improved even further. How would you like a live experience at a stadium, with the addition of all the statistics, replays, and all other data that is available to you when watching the game on TV or online?
Augmented reality in sports team marketing
Sports teams and stadiums were among the first who have figured out, that an amazing AR experience can quickly lift people for the upcoming game. Creative marketing experiences don’t just promote the event, but also excite people and can bring entire cities to life.
Augmented Reality in broadcasting
If you like watching sports on TV, don’t worry. Broadcasters have not forgotten about you. FOX, SkySports, ESPN… all the big media houses are already using Augmented Reality to improve, enhance and augment your experience as much as possible.
There is no denying that new technologies, such as Augmented and Virtual Realities will play a big part in the years to come. What is more surprising, is the fact that a lot of the fun experiments with new technologies are happening today. Not in five years, not in ten years, today.
Brands are realizing that the traditional way of doing things is losing its power. They desperately need and want to change their ways to improve the experiences for their customers and form a long and lasting bond with them.
And that is a good thing. Because it means a bigger, better and more exciting experience for us — sports fans.
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