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Augmented reality technology saw its record growth in 2019. Commercial support for AR is positioned to be strong, with big tech names like Microsoft, Amazon, Apple, Facebook and Google making serious commitments. As of May 2019, the installed user base for AR-supporting mobile devices reached 1.5 billion. Industry players in the augmented reality world expect 2020 to be a year marked by an uptick in the pace of industry growth.
A bulk of the latest advances in the field of AR were showcased at a number of tech events, some of which, such as Augmented World Expo and Consumer Electronics Show, were attended by our team. They inspired us to gather these 9 trends that will shape the future of augmented reality over the next couple of years—and may inspire you on your own innovations.
Augmented reality (AR) is one of the biggest technology trends right now, and it’s only going to get bigger as AR ready smartphones and other devices become more accessible around the world.
The emotional connections people make with brands through sight, sound, and motion are undeniable. We’ve seen it with television and digital video. But as technology continues to evolve, customer experiences are moving away from just what people see to immersing them in the brand experience itself.
One technology that’s truly shaking up the landscape is augmented reality (AR), which superimposes an image onto a user’s view of the real world and enhances it with sound, touch, and even smell. Indeed, AR is blurring the lines of reality.
Of course, as consumers become more receptive to AR experiences, organizations, too, are trying to figure out appropriate use cases. The promise? Get a user into an immersive AR environment that ignites multiple human senses, and receive an unprecedented level of engagement.
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