by Reiwaing


Effective for Global Trends is for sale!

– Inspire Sale –

Selling on


When inspire first came into use in the 14th century it had a meaning it still carries in English today: “to influence, move, or guide by divine or supernatural influence or action.” It’s this use that we see in phrases like “scripture inspired by God,” where the idea is that God shaped the scripture in an active and explicit way.


I-N-S-P-I-R-E Sale

Remember ‘I-N-S-P-I-R-E‘ to do business in China

Use ‘I-N-S-P-I-R-E’ to stimulate the purchasing desire of emerging Chinese consumers.

In advance: Trend-leading products and marketing planning

New: China will be selected as the first market for new products

Segmentation: Segmented target consumer setting and consumer requirement analysis

Premium: Create premium value for consumers

Interaction: Reinforcing interaction with consumers through SNS, etc. is essential, not optional

Refocus: Focus on promising items such as cosmetics and baby products, and focus on the Chinese market again

Experience: Providing product experience opportunities for consumers





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