Effective for Global Trends
Inspire.sale is for sale!
– Inspire Sale –
When inspire first came into use in the 14th century it had a meaning it still carries in English today: “to influence, move, or guide by divine or supernatural influence or action.” It’s this use that we see in phrases like “scripture inspired by God,” where the idea is that God shaped the scripture in an active and explicit way.
Remember ‘I-N-S-P-I-R-E‘ to do business in China
Use ‘I-N-S-P-I-R-E’ to stimulate the purchasing desire of emerging Chinese consumers.
■ In advance: Trend-leading products and marketing planning
■ New: China will be selected as the first market for new products
■ Segmentation: Segmented target consumer setting and consumer requirement analysis
■ Premium: Create premium value for consumers
■ Interaction: Reinforcing interaction with consumers through SNS, etc. is essential, not optional
■ Refocus: Focus on promising items such as cosmetics and baby products, and focus on the Chinese market again
■ Experience: Providing product experience opportunities for consumers