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An over-the-top media service is a streaming media service offered directly to viewers via the Internet. OTT bypasses cable, broadcast, and satellite television platforms, the companies that traditionally act as a controller or distributor of such content.
Over-the-top (OTT) video content is currently scattered all over an array of websites, devices, dongles and whatnots and is neither quick nor convenient to access. And as numbers of OTT video sources grow (note the recent AT&T launch of three DirecTV-based OTT services), the jumble just gets bigger.
OTT stands for over-the-top, initially named in reference to devices that go “over” a cable box to give the user access to TV content. In OTT channels, content is delivered via an internet connection rather than through a traditional cable/broadcast provider.
OTT stands for “over-the-top,” as in going above and beyond cable offerings. OTT content includes movies, television shows, and other long and short-form content. This content can be streamed on computers, smartphones, and other devices.