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Keywords : Philippines POP Music PinoyPOP



P-pop (abbreviation: OPM pop, Pinoy pop or Filipino pop) refers to popular contemporary music in the Philippines. With its beginnings in the 1970s, Filipino pop is a growing genre. It stems from a broader genre, Original Pilipino Music (OPM).

Local urban and dance-pop achieved little attention in the mainstream since their initial prominence in the 1980s and the 1990s, respectively.
From the early 2000s onwards, R&B soloists Kyla, Nina and Jay R began to achieve high media visibility despite less representation of the genre in the current industry. Kyla, in particular, gained much attention during this time as one of the pioneers of the contemporary R&B genre. With the success of her hit single “Hanggang Ngayon” which went on to win at the 2001 MTV Video Music Awards, Kyla became the first and only Filipino female artist to win at the VMAs.

By 2006, solo act Amber, later followed by Young JV and O.N.E, hit the mainstream with original Filipino-American urban music.

Concurrently, beginning in 2002, local sexy dance groups SexBomb Girls, Viva Hot Babes, Gee Girls, J Brothers, D’Bodies and Masculados began to popularize novelty songs among the masses. With this and the beaming popularity of American group Pussycat Dolls at the time, an interest emerged in forming American-style girl groups influenced by burlesque dance. Thus, groups such as Kitty Girls, Mocha Girls and P.Y.T. were formed.

Since 2010, the genre of Pinoy pop drastically changed as the usual rock bands from the 1990s and 2000s started to fade out of the mainstream, creating the new pop genre without any influence of rock and hip-hop.lalala
Notable pop artists of the 2010s include Sarah Geronimo, James Reid, Nadine Lustre, Sam Concepcion and Christian Bautista.




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