by Reiwaing

The perfect domain for digital natives! is for sale!

– Shopping Live –

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Renewal price $3.99yr



Naver announced on the 7th that Naver Shopping Live recorded about 15 million views in November alone, recording a cumulative 45 million views in the four months since its launch. The cumulative number of customers also exceeded 400,000.

The number of sellers increased by 20 percent and the number of live contents increased by 40 percent in November compared to the previous month. The volume of transactions in November also grew 75 percent from last month, compared with August, the early period of service.

Live shopping comes as the latest commerce trend to combine technological advances and social media channels with the familiar, quaintly nostalgic concept of at-home shopping. Think the Home Shopping Network (which continues to thrive) but streamable on mobile phones through websites and on apps like Instagram with influencers and celebrities helping to sell goods.
According to Coresight, live shopping generated $60 billion in global sales in 2019 with U.S. sales accounting for $1 billion of that slice. Chinese buyers have long supported social commerce with a projected sales increase this year to $242 billion dollars, likely to reach half a trillion dollars by 2023. They have supported social commerce through apps and websites like TaoBao Live but it seems the rest of the world is beginning to catch up because COVID-19 accelerated live shopping’s appeal to at-home buyers. In a world under lockdown, live shopping is an experience that most closely resembles in-person shopping. Buyers can watch people in real-time try on products and comment, allowing the brand to get feedback instantly. There’s often a human element, like a well-known influencer or personality who acts like a glamorous version of a buyer’s favorite customer support staff. Consider Viya, a popular live streamer from China: She had a conversation with Kim Kardashian West just before Singles Day, which empowered the influencer mogul to sell 150,000 bottles of perfume in seconds.


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