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– Streamer –
An online streamer, also known as a live streamer, internet streamer, or streamer, is a person who broadcasts themself online through a live stream or pre-recorded video. The scope of online streamers has grown to include different genres ranging from playing video games, tutorials, or even solo chats.
While streamers as known today didn’t come about until the early 2010s, their origins can be traced back to sites like YouTube where users could upload videos of themselves in the form of vlogs or Let’s Plays. While all content was not live, users were still able to gain a sizable audience and good amount of subscribers to their channels. Many became so popular that they were able to pursue a career and make a living off of their content. It wasn’t until the popularity of streaming sites like Twitch that more and more people were able to stream themselves online and make even better money from it to become full-time streamers. Due to the millions of dollars that streamers can make, streaming has become a viable career option for individuals who have personality or skill in one way or another. Today, there are many different platforms where people can stream and create a niche for themselves with their own unique content.
– Video Is the Now, but Short-Form Video Is the Future –
The videos audiences are consuming are getting shorter everyday. Grant Munro shows marketers how to capture attention, tell a story and create something visually engaging in just 2.7 seconds. Short-form videos have become the talk of content marketing over the past few years, but what exactly defines a short video? A short video is anywhere from 15 to 60 seconds long, although six-second micro-videos have become popular on platforms like YouTube and Snapchat.