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In common use, when we use the word “virtual“, we tend to mean online, that is through a computer or device. We use it to define an interaction that does not take place in an in-person physical environment.
1 : being such in essence or effect though not formally recognized or admitted a virtual dictator. 2 : being on or simulated on a computer or computer network print or virtual books a virtual keyboard : such as. a : occurring or existing primarily online virtual shopping.
What is Virtual Reality?
Virtual Reality, or VR, refers to artificial or digital experiences which make it possible to experience anything, anytime, anywhere. People usually access VR through fancy VR headsets. This landscape provides users an artificial environment that are experienced through senses such as sight and sound. These computer-generated environments make users feel as if they are in a real world where they can interact and possibly manipulate what is around them.
Virtual Reality + Digital Marketing
VR is a great opportunity to create more personalized and engaging experiences for consumers. One of the biggest benefits of VR marketing is that it gives an audience the chance to immerse themselves fully into an experience. These experiences can be fun, emotional or intriguing. Regardless of the experience, what matters is that these experiences are SO engaging. This digital environment created by VR allows brands to connect with their customers in a way that brings them closer together because of this shared experience.