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Pinterest launches virtual makeup ‘Try on’ feature, starting with lipstick. … In addition, the feature has been integrated with Pinterest’s existing skin tone range feature, so users can shop for similar lip shades on skin tones that match their own.
Chinese beauty tech company Meitu has launched a free augmented reality (AR)-powered tool to help cosmetic companies try and increase the sales of make-up during the novel coronavirus (COVID-19) pandemic.
The Cosmetic Promotion Assistant employs the MeituGenius AR colour cosmetics trial system and was designed specifically for HTML5.
It can generate virtual makeup effects in just a minute and let users trail over 20 styles, such as glossy, satin, metal, diamond, and velvet effects using the AR makeup editor.
The system can also make recommendations such as suitable colours and styles based on the user’s facial features.
Products available for trial include lipstick, foundation, blush, eye shadow, brow pencil, eyeliner, mascara, and other wearables like sunglasses.
Additionally, MeituGenius can help brands to understand users’ habits to improve marketing efficiency and achieve a more efficient use of stored data.
According to the firm, the system can be supported by multiple platforms, including social networking websites such as YouTube, Instagram and Facebook.
Brands and retailers can include purchase links in the trail to redirect consumers to an official or third-party website.
The company claims the Cosmetic Promotion Assistant is the first free digital makeup trial solution provided to beauty companies.
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The .cyou domain is a savvy and uber-cool domain extension crafted for the true digital natives of today. It is the perfect domain extension for Gen Z brands and individuals looking to establish a memorable online presence.
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