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Mozilla’s A-Frame library makes it really easy to create WebXR experiences (XR stands for Mixed Reality, i.e. Virtual and Augmented Reality) without requiring a lot of code knowledge. VR Map builds on that and the availability of real-world data from OpenStreetMap (OSM) to demonstrate how to build a model of the real world in an WebVR environment.
The talk will describe what WebXR is, how building basic scenes with A-Frame works, and how those technologies were used together with live data from OpenStreetMap to create the “VR Map” demo that allows people to walk and “fly” through a model of the real world in a Virtual Reality scene rendered directly in a browser supporting the WebXR Device APIs, ideally Firefox, of course.
At first, the crazy ideas of Virtual Reality were just talk; nowadays, everyone and anyone in the tech world takes the concepts of Virtual Reality and Augmented Reality very seriously. These new technological innovations not only continue to impact our daily lives but are impacting and creating opportunities within digital marketing, especially within the beauty industry. As advertisers, it is crucial to take the time to educate yourself on these new concepts as they lay the framework of the future of marketing…and the ideas that stem off them aren’t going anywhere!
What is Virtual Reality?
Virtual Reality, or VR, refers to artificial or digital experiences which make it possible to experience anything, anytime, anywhere. People usually access VR through fancy VR headsets. This landscape provides users an artificial environment that are experienced through senses such as sight and sound. These computer-generated environments make users feel as if they are in a real world where they can interact and possibly manipulate what is around them.
Virtual Reality + Digital Marketing
VR is a great opportunity to create more personalized and engaging experiences for consumers. One of the biggest benefits of VR marketing is that it gives an audience the chance to immerse themselves fully into an experience. These experiences can be fun, emotional or intriguing. Regardless of the experience, what matters is that these experiences are SO engaging. This digital environment created by VR allows brands to connect with their customers in a way that brings them closer together because of this shared experience.
Virtual Reality in the Beauty Sphere
If it’s not a repeat purchase for a brand-loyal product, many beauty consumers like going into a brick-and-mortar store to purchase products such as foundations or lipsticks to be able to try out the variety of shades. However, big beauty players such as L’Oreal are aggressively embracing the digital beauty sphere. Not only did they an app using AR that allows consumers to try on virtually shades virtually, L’Oreal is now utilizing VR for everything from future store design concepts, retailer relations and package testing within their ‘Beauty Lab.’ This space lives at the L’Oreal headquarters in New York and is virtual reality room where sub-brands are encouraged to use the room to better understand their in-store presentation and look and feel of the store.
“We like to think of the Lab as the place where big ideas are allowed to happen,” says Joe Sinisi, assistant vice president of the Future of Retail team. “Collaboration has always been at the heart of our relationship with our retailers, this room just takes it to a whole other level.”
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