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Renewal price $3.99yr

When Facebook purchased virtual reality headset maker Oculus in 2014, the social network’s CEO, Mark Zuckerberg, raised expectations by saying the technology would be the next big computing platform.

“Oculus has the chance to create the most social platform ever,” Zuckerberg said at the time Facebook announced its $2 billion acquisition of Oculus. The VR headset maker would “change the way we work, play and communicate.”

Virtual reality immerses users in a digital environment, while augmented reality involves superimposing virtual objects onto a user’s view of the real world. Facebook faces stiff competition in the field, particularly from Sony and HTC. It’s No. 2 in VR headset sales, shipping 28% of last year’s estimated total, according to data from Statista. Sony shipped more.

“There’s a spike in awareness and interest in adopting these technologies, not just from consumers, but enterprise,” said Tuong Nguyen, an analyst for Gartner. “Despite that, there’s still some hurdles that VR needs to overcome,” including price, available content and design, Nguyen said.

Facebook’s Oculus Quest, a VR headset that doesn’t require a PC to function, has been repeatedly sold out this year. Consumer demand for the headset has increased, but the coronavirus pandemic has also impacted the production of hardware used in these devices.

Facebook Connect will kick off with a keynote speech. The conference website doesn’t say who’ll be speaking, but Zuckerberg and other Facebook executives have delivered opening remarks in the past.

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