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– Video Shorter –
Video + Shorter
It is a compound word of video and Shorter.
Optimal video length is about knowing your audience, finding their drop-off point and conveying what you need to within that time frame. Adhering to the optimal video length for each platform is certainly not the only factor that you need to take into account.
In the words of the French novelist Saint-Exupery, “perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away”. Video marketers take viewer attention span into account when determining video content length as well as the fact that users expect different video length on different platforms. According to Impact statistics, 75% percent of the videos published in the last year are less than two minutes long.
Video length is important and ignoring the optimal lengths suggested on each platform can cause your audience to loos attention. On the other hand, it’s just as important to focus on quality as well as the length and shaving minutes off the length of a weak video is not necessarily going to make it any more watchable.
The right length for your video content is the time it takes to communicate what you need to say clearly and effectively to your audience.
For example, you may film a video that falls right within the optimal video length for Instagram, but it doesn’t mean much for your business if the content itself is not compelling. Knowing optimal lengths can help you to tailor your video content for each platform, but ultimately, you need to develop entertaining, helpful content for your particular audience.